My wife, I, and our two young daughters were living in Edinburgh, Scotland, and dreaming of moving to some place where our kids could grow up more free. We would often go hiking in the hills around Edinburgh, which are extremely beautiful, and I would regularly see this really old, really decked out landrover with all these stickers on it. There were YOLO stickers, which I was familiar with, but also a OLLI sticker. I wasn't familiar with the abbreviation, looked it up, and everything somehow clicked.
Four months later we had sold our house and were living in Costa Rica.
We bought a car, and put a roof rack on it with the text 'Una Vida, Vivela', which is One Life. Live It. in Spanish.
We have had many people coming up to us since, thanking us for reminding them of this simple, beautiful fact that every day is a gift that we've been given, and that we can choose to do with it as we please.
I can't say everything has been easy here, moving across continents isn't easy, especially on a budget, but we still believe this is the best thing we could've done for our family and we feel so good being here, in nature, and learning about different cultures.
Anyway, I figured, with the roof rack text I only reach a limited amount of people, what if I could create great looking apparal so people around the world could share this message and feel empowered.